Recruiting refugees to reduce labour shortages in health care professions: experimental evidence on the potential of foreign-language outreach on social media

Table 3 Cost per click, job website visit and completed application

Ad group (ad language)	Euro per click	Euro per initiated application	Euro per completed application
Arabic	0.84	2.47	46.4
Arabic (German)	2.82	29.5
German	0.99	26.22
Ukrainian	2.4	10.73	236
Ukrainian (German)	4.55	39.33

ISSN: 1478-4491