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Table 2 Overview of ad performance measured in total reach, clicks, visits and applications

From: Recruiting refugees to reduce labour shortages in health care professions: experimental evidence on the potential of foreign-language outreach on social media

Ad group

Speakers (ad language)

Reach

(Total)

Link clicks

Visits to

application website

Applications

All

116,118

3535

148

6

Arabic

28,397

956

94

5

Arabic (DE)

14,891

497

8

0

German

53,356

1147

18

0

Ukrainian

11,223

560

22

1

Ukrainian (DE)

8103

375

6

0

  1. Data collected by the authors in 2023 via Facebook